Armadillo embarks on sponsorship deal to support sled dog racing

Armadillo has barked up a different tree by sponsoring the leading British female sled dog racer in the UK, Vickie Pullin, in her next major event in Poland. After pledging to sponsor Vickie, she is now aiming to become the best in her field, and will be taking part in the 2017 World Championships in Mikolow, Poland.

Vickie first found her passion for dog sled racing after working in Canada and Alaska, where she instantly fell in love with sled dog breeds. She now has a team of 26 dogs and a number of achievements under her belt, including the Scottish National Bike Champion title and owning the fastest four-dog team in the country. She is also the only British racer to hold a sprint World Cup standing on the sled and has achieved three more British champion titles this year.